Tobey Kim

Work

Intent Collective

Intent is a design collective built on the idea that design itself is the manifestation of intent. The logo reflects this philosophy through deliberate simplicity.

Professional

Delight

Delight is a home improvement company built around the values of people, connection, and care. I designed the brand identity to reflect warmth, reliability, and optimism.

Professional

Epic Games is a gaming platform designed to let users purchase, play, and organize their games with ease. However, the current Epic Games Library presents several usability issues that can create friction and potential pain points in the user experience.

Personal

Google Focus

Google Focus is a Chrome extension designed to help users maintain concentration and manage their digital habits. Google Focus blends seamlessly into the browsing experience encouraging focus, clarity, and mindful productivity.

Pesonal

OverEasy

OverEasy is a recipe app designed to promote sustainability by helping users reduce food waste. Its AI powered Fridge feature suggests recipes based on the ingredients users already have, making cooking more efficient.

Personal

Doordash

Doordash is a marketplace app created to connect with the vibrant and fast-growing Discord community. Doordash comes with the intent to bring a fresh and engaging identity to the marketplace experience.

Professional

let there be Light

let there be Light is an ideation of what a poster would be designed as if the Art Institute of Chicago wanted to celebrate the origins and art of typefaces. This poster was created to celebrate the creation of Garamond and show its resilience through time via light.

Personal

Deadlock Publication

This editorial publication explores Valve’s game Deadlock through a structured interpretation. The project imagines what a game magazine would be sold as using the same Brand Guidelines as the game.

Personal